It explains how we use and disclose that information, the choices you have regarding such use
and disclosure and how you may correct that information.
We are proud to demonstrate our commitment to your privacy by complying with the laws and
regulations under applicable privacy laws in Canada, including the Personal Information
Protection and Electronic Documents Act.
have your consent to treat it differently.
any source, including through our website and other online platforms (the “Sites”). We
before using the Sites. By providing us with any personal information or using any of the Sites,
- Collection of Personal Information
a. To which companies does this Privacy Statement apply?
b. What is personal information?
Personal information is information that identifies you or could be combined by us or our
service providers and affiliates with other information to identify you. This information
includes your personal e-mail address, your home address, your home telephone number,
your personal cellphone number, your image, and may include your age, your income and
other similar information when associated with you. Personal information may also be
information containing details as to whether you have opened our promotional e-mails or
how you have used our website, if we can associate that personal information with you. If
you are a business customer or prospective business customer, personal information does
not include your title, business address, and business telephone number when we use
that information to contact you in your business capacity.
We may also collect your demographic data, such as your gender and postal code, and
information found on a retail receipt such as your basket size/total purchase amount and
products purchased, when you provide this information to us. Demographic data may be
used to tailor your experience on the Sites and the communications you receive from us,
to determine aggregate consumer preferences and purchasing patterns, and promotion
evaluation, development and implementation. On occasion, aggregate information that
does not identify any particular user may be compiled and shared with our affiliates and
other third parties as described in Section 3 below.
c. How do we collect your personal information?
We will always collect your personal information by fair and lawful means. We collect
personal information from you when you create an account, make a purchase, enter a
contest or promotion, communicate with us using our web forms to make a request or ask
a question, submit a product review, take a survey or otherwise submit personal
information to us with your communication. For example, we will request credit card and
other identifying information to process a credit card transaction when you purchase a
product through our website. We will also ask you for contact information in order to ship
your product to you or the recipient that you designate.
We may also receive personal information about you from other sources, including our
affiliates with which you have purchased goods and services, companies that help us to
update our records, and information from you through third party service providers. For
example, we will receive information from credit card processors regarding whether the
credit card details you gave us have been accepted or declined. We will receive
information from shipping companies regarding whether the product we shipped was
delivered or was undeliverable. We may also acquire information about you from other
promotional or marketing companies with whom you shared your information and whom
you have allowed to provide information to us.
Regarding Children and Minors.
Our website and the products and services offered on our website are not directed to
children under the age of 13 years. We will not knowingly collect personal information
about a child under the age of 13.
We do not allow minors (persons who are under the age of majority in their place of
residence) to create accounts, make purchases or enter contests or promotions.
d. How do we use technology to collect information through the Sites?
We collect anonymous information about any user of the Sites. This anonymous
information may include a user’s browser type, type of computer operating system,
browsing activity, website activity, what user is clicking on and the domain name of the
website from which the user linked to the Sites. This information is collected for DMT’s internal use, such as to enhance website security, to detect broad demographic
trends, to assist DMT in providing content tailored to a user’s interests and to
otherwise enhance the user experience on the Sites.
- Use of Personal Information
a. How do we use your personal information?
We may use your personal information for the following:
(i) To provide products and services and to manage our business operations. Some
• to register your account;
• to authenticate you when you log into your account;
• to fulfill your requests for products and services;
• to communicate with you about your requests;
• to respond to your inquiries;
• to administer contests and promotions that you participate in;
• to recommend or to offer you other products and services based on your
• to send you information and communications;
• to post your product reviews;
• to respond to product inquiries and other requests;
• to process transactions;
• to optimize your experience on our Sites;
• to send you conducting contests and promotions (including sending prizes
to winners directly or through third parties acting on our behalf);
• to communicate with you regarding customer service issues and any
product recalls or warranty service;
• for internal purposes such as analyzing and managing our business and
improving our products, services, and promotion efforts; and
• to protect the security or integrity of our websites and our business and
prevent loss and fraud.
(ii) For marketing and promotional purposes, including with our promotional partners;
(iii) To combine all the information we collect other than information relating to your
browsing history in order to understand your interests better and to analyze customer
We may also use, or disclose your personal information, if we have reason to believe
that using or disclosing such information is necessary to protect our rights, safety or
property, including by detecting and preventing fraud. We may also use your personal
information as otherwise permitted by law.
We may share your information with our affiliates who may be outside of Canada and may
be subject to laws that are different from those in Canada. These affiliates may combine
the information we provide with other information that they have collected from you.
We may also use third parties to assist us in our operations, including our direct advertising
and marketing services. We may also share your information with these third parties in
order to provide services to you such as shipping.
We retain your information for as long as necessary to fulfill the purposes for which we
collected the information or as required by law.
Cookies or similar technology.
We may use a “cookie” or similar technology to assist us to customize the Sites. A
“cookie” is a data file that a website sends to a user’s computer while that user is viewing
the site. These data files include information that allows a website to remember
information that will make that user’s use of the website more efficient and helpful to him
or her. Cookies do not damage computer systems or files, and only the website that
transferred a particular cookie to you can read, modify or delete such cookie.
We may use Google AdSense, Google Ads and other third-party advertising companies
to serve advertising when you visit the Site. We may use web analytics tools, such as
Google Analytics, to analyze your use of the Services and of the Site. These third-party
advertising companies may use information about your use of the Services in order to
provide advertisements for goods and services that are targeted to you.
In some case it is possible to opt-out from personally targeted advertising:
• With Google you can set preferences for how Google advertises to you using the
Google Ad Preferences page at:
• Another example is the DoubleClick opt-out page at:
• Set advertising preferences for MS Bing: https://account.microsoft.com/privacy/adsettings/signedout?refd=www.bing.com&ru=https%3A%2F%2Faccount.microsoft.co
• A further example is the Network Advertising Initiative Opt-Out page at:
simple procedures in most browsers that allow you to delete existing cookies, to
automatically decline cookies or to be given the choice of declining or accepting the
transfer of particular cookies to your computer. Please refer to your browser instructions
or help screen to learn more about these functions. You should note that declining
cookies may significantly impair your use of our Sites.
b. When and how do we obtain your consent?
We obtain your consent (express or implied) prior to collecting, using, disclosing your
personal information for any purpose.
In limited circumstances, we may rely on a third party to obtain your consent to the
sharing of your personal information with us.
c. Where do we store your personal information?
We store your personal information in our offices in Canada, as well as our data centers
in Canada and the United States. While your personal information is in the U.S., it is
subject to U.S. laws, and may be subject to disclosure to the governments, courts or law
enforcement or regulatory agencies in the U.S., pursuant to applicable laws.
Our service providers may, from time to time, also hold your personal information in
connection with purposes for which you provided your consent. We may keep a record
of your personal information, correspondence or comments in a file specific to you.
d. How long will we use, disclose or retain your personal information?
We will use, disclose or retain your personal information for as long as necessary to fulfill
the purposes for which it was collected and as permitted or required by law.
What about User Generated Content?
From time to time, we may receive content from consumers as part of contests,
promotions and other functions of our Sites (“User Generated Content” or “UGC”). Any
UGC you submit may be publicly displayed, including on our Sites, and is subject to any
terms and conditions communicated to you as part of the submission process. Please
remember that any information you disclose in connection with a UGC submission may
become public information and you should exercise caution when deciding to disclose
your personal, financial or other information in a submission. DMT cannot prevent
law or your personal privacy and safety and DMT is not responsible for the results
of such postings.
e. DMT Communications
Through our Sites and various offline means, you may sign up or opt-in to receive
communications from DMT. Each communication sent to you by DMT contains
an “unsubscribe” link or other unsubscribe mechanism, allowing you to opt-out at any
time. If you opt-in to receive communications from multiple brands within the DMT
family of companies, and subsequently wish to opt-out, you may need to opt-out
individually from each of the brands you elected to receive communications from. See
Section 4 below for further information on modifying the personal information we have
for you, including communication preferences.
- Disclosure of Personal Information
Generally, we do not disclose your personal information, except as set forth in this
disclosure will be made, and will obtain your consent to such disclosure. In any case, we
only disclose your personal information as permitted or required by law.
Service Providers and Personal Information. Aside from disclosures, we may use
service providers (including our affiliates) to help us operate our business and our Sites
and to administer activities on our behalf, such as sending emails, fulfilling orders and
conducting contests and promotions. We may share your information with these third
parties for those limited purposes. For instance, if you participate in a contest, game or
loyalty program resulting in a prize or award, we may share personal information about
you with our contest and merchandise fulfillment and management agencies to conduct
contests and promotional activities on our behalf. Each of our service providers is
required by contract or other binding means to comply with our privacy standards to
protect the privacy of your personal information, and to only handle your personal
information for DMT’s purposes (and not for its own purposes).
Law Enforcement Requests. We will disclose personal information without your
knowledge or consent if we receive an order, subpoena, warrant or other legal
requirement issued by a court, tribunal, regulator or other person with jurisdiction to
compel disclosure of your personal information. If we receive a request from a police
officer or other law enforcement agency for access to your personal information in the
course of an actual or potential investigation, our policy is to require the police officer or
law enforcement agency to obtain an order, subpoena or warrant, unless the information
is urgently required to prevent serious bodily injury or serious damage to personal
property. If we receive a written request from a police officer or other law enforcement
agency with authority to request access to your personal information in the course of an
actual or potential investigation into a breach of a law, our policy is to provide the
- Openness, Access and Security
a. How can you review your personal information that we have collected, used or
DMT has a variety of convenient methods available that allow you to review,
correct, update or otherwise modify information previously collected from you, including
communication preferences. You may contact us in the following ways to make changes:
• email us at DMT@7dmt7.com
We will make available to you any specific personal information of yours that we have
collected, used or disclosed, upon your request, to the extent permitted by law.
b. How do you know that the personal information we have for you is accurate?
We will endeavor to keep our personal information holdings complete, up-to-date,
and accurate. While we do our best to ensure our information is accurate, we
rely on individuals to inform us of any relevant changes in their personal
Should you discover, upon review of your personal information, that amendments
are required, please advise us. If the requested change is accepted, the personal
information will be modified in accordance with your request as soon as possible
and you will receive a copy of the amended portion of the record. When a
correction or amendment has been made to a personal record, we will, where
appropriate, send a copy of the correction to any persons or organizations that
have access to the information in question. If the requested change is not
accepted, you will be notified in writing that the change will not be made. You will
be given an opportunity to submit a statement concerning the dispute which will
be maintained along with the disputed information for as long as we retain that
information. Where appropriate, third parties who have received the disputed
information will also receive a copy of the statement of dispute.
c. What safeguards have we implemented to protect your personal information?
We have implemented physical, organizational, contractual and technological
security measures to protect your personal information from loss or theft,
unauthorized access, disclosure, copying, use or modification. The only
personnel who are granted access to your personal information are those with a
business “need-to-know” or whose duties reasonably require access to such
We take physical precautions to ensure that the computer servers on which your
personal information is stored and archived are secure and that access to such
servers is protected. We educate our employees with respect to their obligations
to protect your personal information and we require our affiliates and any thirdparty service providers to take comparable steps to ensure the protection of any
of your personal information that is shared with them.
Although we take precautions against possible breaches of our security systems,
no company can fully eliminate the risks of unauthorized access to your personal
information and no website is completely secure. We cannot guarantee that
unauthorized access, hacking, data loss or breaches of our security systems will
never occur. Accordingly, you should not transmit personal information to us using
our website if you consider that information to be sensitive.
d. What type of security do we provide on our Sites?
The security of all personal information collected through our Sites is of utmost
importance to us. We have taken reasonable technical, contractual,
administrative and physical security steps to protect the personal information
collected from you through the Sites, consistent with standard industry practice
and the sensitivity of the personal information collected. These security
measures are periodically reviewed. However, there are some things that users
of our Sites can do to help protect the security of their personal information as
well. For instance, no user should ever give out their user name and password.
Also, every user should sign out of their Internet account and close their browser
window each time they finish using the Internet so that other people using the
same computer will not have access to their information.
e. Links to Other Sites
Our Sites may contain links to other websites that are not operated by DMT.
We do not have any control over those third-party websites and we do not
provide any guarantee that the privacy practices of the hosts of those websites
meet our standards. DMT IS NOT RESPONSIBLE FOR THE PRIVACY
PRACTICES OR THE CONTENT OF SUCH OTHER WEBSITES, INCLUDING
WEBSITES OPERATED BY AFFILIATED ENTITIES. We provide such links only
as a convenience and the inclusion of a link on any of our Sites does not imply
endorsement of the linked to website by DMT. If you provide any personal
information through any such third party websites, your transaction will occur on
such third party website (and not on our Sites) and the personal information you
Your use of such third-party websites is at your own risk and will be governed by
the privacy policies of those websites and not by this Privacy Notice. DMT
recommends that you review the privacy policies of third party websites arrived at
from links on our Sites before using those websites.
f. Whom do I contact with questions or concerns about this Privacy Statement
If you need further assistance, please contact our Customer Service team via email at Dmt@7dmt7.com
- Privacy Statement Updates
changes will take effect immediately upon posting. For your convenience, the last
By continuing to interact with us following such changes, including by using our
Sites, you will be deemed to have agreed to such changes. If you do not agree